Terrorized that social media was obliterating our priorities, Simon Doonan was compelled to pen this book - a how-to on staying true to yourself when culture is pulling you away from your center. It is not your average self-help book, in the way Simon is not your average bloke.  It is an irreverent collection of radically honest advice delivered with his idiosyncratic wit and lingo (there is a Doonan-speak glossary at the back of the book! Do not miss it.)

Simon walks us through various aspects of life: fashion, socializing, love, work, decor and family.  Case studies and quotations by cultural icons joyfully guide you to double down on your true self, or at least laugh trying. 

"There is nothing outside of you that will help in any lasting way, unless you're waiting for an organ" - Anne Lamott

Writer, media personality, and iconic window dresser Simon Doonan worked for Diana Vreeland at the Costume Institute before joining Barneys New York in 1986, where he was the creative director behind the store's legendary displays for three decades.