Less, but Better
Semifinalist is inspired by the intimacy of everyday favorite things. I value the things I use every day more than the things I save for special occasions. These trusted tools -- whether it’s a never-fail stapler or a good white shirt -- are the result of honest, enduring design. My mantra: Buy less. Buy better. Use forever.
For more than 60 years, Rams designed iconic products that have shaped our lives – stereos, razors, alarm clocks, coffee pots, shelving. His Ten Principles of Good Design is a bible for design enthusiasts. Guided by simplicity, he advocates living with fewer things that last longer. Beyond design, Rams’ philosophy has suggested living more sustainably since the mid-70s. As he notes in the film, “the time of thoughtless design for thoughtless consumption is over.” It is hard to imagine a more prescient statement.
Thank you Gary Hustwit for generously sharing your work while we are cooped up.