Semifinalist is inspired by the intimacy of everyday favorite things.  I value the things I use every day more than the things I save for special occasions. These trusted tools -- whether it’s a never-fail stapler or a good white shirt -- are the result of honest, enduring design. My mantra: Buy less. Buy better. Use forever.

I was delighted to discover that “Rams”, the 2018 documentary by filmmaker Gary Hustwit (Helvetica) about designer Dieter Rams is streaming now. I want everyone to watch this film. 

For more than 60 years, Rams designed iconic products that have shaped our lives – stereos, razors, alarm clocks, coffee pots, shelving. His Ten Principles of Good Design is a bible for design enthusiasts.  Guided by simplicity, he advocates living with fewer things that last longer. Beyond design, Rams’ philosophy has suggested living more sustainably since the mid-70s. As he notes in the film, “the time of thoughtless design for thoughtless consumption is over.” It is hard to imagine a more prescient statement.

Thank you Gary Hustwit for generously sharing your work while we are cooped up.